LVMH

463.10 EUR

-0.55 (0.12%)

Hermès

189.71 EUR

+5.43 (2.95%)

RICHEMONT

138.55 CHF

+1.35 (0.98%)

PRADA GROUP

9.53 HKD

+0.27 (2.91%)

LVMH

463.10 EUR

-0.55 (0.12%)

Hermès

189.71 EUR

+5.43 (2.95%)

RICHEMONT

138.55 CHF

+1.35 (0.98%)

PRADA GROUP

9.53 HKD

+0.27 (2.91%)

EXPOSURE. EXPERIENCE. EDUCATION

INDUSTRY INSIGHTS

A Luxus Alternatives White Paper

Investment
Grade Luxury

Hermès: A New Unicorn in Alternative Asset Management

The full white paper covers six sections across market structure, demand dynamics, investment standards, and risk. Available for purchase.

Full copy is available to LUXUS investors on a complimentary basis, and the Executive Summary is available to all eligible prospective investors.

Read More — the LUXUS Alternatives white paper: Investment Grade Luxury
LUXUS Alternatives White Paper — Hermès Birkin on the cover of the Investment Grade Luxury report
A tan Hermès Birkin handbag resting atop a tall stack of banded cash

Experiential Investing: The New Era Of Alternative Assets

Experiential investing is emerging as one of the most compelling trends in alternative assets, reflecting a fundamental shift in how investors think about wealth creation. While investors have always sought strong returns on investment, a growing number are also seeking returns on experiences, access, and...

Team France players arriving for the World Cup carrying Hermès Birkin and Kelly bags

2026: Birkins & Ballplayers

Back in 2025, Messi showed up to Argentina camp carrying a Cargo HAC. It was not a kit bag or a sponsor duffel. A Hermès Cargo HAC, the old saddle bag reborn as an athlete flex, swinging from his hand like it was nothing. Most people saw a footballer with a pricey bag, but I knew this was the start of something big. The most beloved athlete on earth was treating...

The Wealth Velocity — a cream Hermès Kelly bag

The Wealth Velocity™ — A New Economic Force

Everyone has heard about the Great Wealth Transfer or the $84 trillion moving from Boomers to their heirs by 2045. It is real, significant, and has anchored the wealth management narrative for the past five years. Running simultaneously is a second equally important...

Red Hermès Birkin handbag beside a falling stock ticker

Why Hermès Stock Falling Doesn't Mean What You Think

Hermès stock is down over 25% year-to-date. Yet if you called your sales associate tomorrow and asked for a Birkin, you'd be put on a waitlist. That tension tells you everything you need to know about what's actually happening in luxury right now. The stock and the bag...

Luxury fashion boutique storefront

Luxury brands seek to lure America's AI super-rich

MILAN/LONDON, June 2 (Reuters) — European luxury brands have sharpened their focus on the United States, with a surge of store openings and fashion shows to lure a new crop of wealthy shoppers enriched by the AI and tech boom and offset weak consumer.....

Crowded fine-art auction room

May's Record-Breaking $2.5 Billion Auction Week, Explained

Some $2.5 billion of art was sold last week at Christie's, Phillips, and Sotheby's. That total is nearly double the $1.3 billion achieved in the same window last May (all prices listed include fees). And it was dramatic: Records were smashed....

Swatch x Audemars Piguet collaboration watch

A $400 Swatch Watch Is Driving Fans Insane

Earlier this week, when the Swiss watch brands Swatch and Audemars Piguet announced a collaboration, many fans were hoping that they would get an affordable version of a legendary style. Some speculated that a riff on the iconic Royal Oak...

Collection of colorful designer handbags

Are TikTok Influencers Mainstreaming the Birkin?

These days, for better and for worse, luxury accessories are to twentysomething influencers what stuffed animals are to toddlers — items to collect. And like the plushie toys, designer goods — bags, belts, shoes and sunglasses — make for an impressive show-and-tell....

2026 Knight Frank Wealth Report — Birkin handbags in display case

LUXUS x Knight Frank: 2026 Wealth Report

LUXUS served as the exclusive secondary market data provider for Birkin pricing in the 2026 Knight Frank Wealth Report. Our data underpins the Birkin entry in the Luxury Investment Index — recording -0.2% against a backdrop of significant equity market losses.

Hermès Silk Scarves collection

Anatomy of an Investment Piece: Hermès Silk Scarves

There's an urban legend that every 20 seconds, a Hermès scarf is sold somewhere in the world. It may sound far-fetched to the uninitiated, but once you dive into the storied world of the iconic Parisian brand and its fiercely devoted fans, it suddenly feels entirely believable....

Dubai mall interior

What The Iran War Means For Louis Vuitton

On the morning of Monday, March 2, some of the most expensive retail real estate on the planet went dark as the shutters came down on Louis Vuitton, Hermès, Gucci, Cartier and dozens of their peers across Dubai Mall, Mall of the Emirates, The Avenues Kuwait and Bahrain.....

Basquiat Crowned artwork at auction

From Basquiat to Birkin Bags

After a tumultuous two years, global art sales returned to growth in 2025. That is not only good news for artists, auction houses and dealers; it also bodes well for the market for the most expensive watches, designer clothes and bags.....