2026: Birkins & Ballplayers
Back in 2025, Messi showed up to Argentina camp carrying a Cargo HAC. It was not a kit bag or a sponsor duffel. A Hermès Cargo HAC, the old saddle bag reborn as an athlete flex, swinging from his hand like it was nothing. Most people saw a footballer with a pricey bag, but I knew this was the start of something big. The most beloved athlete on earth was treating...